Common questions from founders

It's an AI-powered diagnostic that identifies the top 5 reasons your brand isn't converting at the level it should. You answer 8 questions about your brand. Within 30 minutes, you receive a written audit with 2 free fixes and 3 deeper fixes after purchase. Designed specifically for Indian D2C founders, homegrown brands, and MSMEs.

A consultant costs ₹50,000-2,00,000 and takes 4-6 weeks. The Rooted Studio audit costs ₹500 and is delivered in 30 minutes. It's built for founders who need a clear diagnosis before committing to expensive strategy work — or before deciding whether they even need a consultant. Think of it as a second opinion from an experienced marketer, automated.

Rooted Studio is built by a senior marketer with 14 years of experience across FMCG, beauty, tech, and D2C — having worked on 70+ Indian and global brand campaigns. The founder's name and full LinkedIn profile are shared with every audit buyer immediately after purchase, alongside the audit deliverable.

The audit uses a large language model (Anthropic's Claude API) trained on marketing best practices, combined with a proprietary framework built from 14 years of brand work. You provide context about your brand — category, stage, audience, revenue, pain points — and the AI generates a personalised diagnosis. It's not a template. It's a custom analysis built for your specific situation.

Two reasons. First, the audit costs us real money to deliver — AI API calls, hosting, and the human time spent refining the framework. Second, ₹500 filters for founders who are serious about acting on the findings. Free audits get downloaded and forgotten. Paid ones get read, discussed, and implemented. The price isn't to extract maximum revenue. It's to ensure you actually use what you pay for.

Indian D2C brands earning between ₹5L-5Cr in annual revenue. Homegrown brands trying to scale beyond their initial city. MSMEs that have a product working in offline channels but struggling to translate to digital. We don't work with enterprise companies — the audit isn't built for that complexity.

You spend 8-10 minutes answering the audit form. Within 30 minutes of submission, you receive the full written audit by email. Two fixes are shown immediately. The remaining three fixes are unlocked after the ₹500 payment via Razorpay.

You implement the fixes yourself, or you reach out to discuss working together more deeply. There's no automated upsell sequence. If you want to take the next step — a Spark Sprint (focused 2-week intervention) or a Brand Build (longer engagement) — you'll find the details on our services page, or you can DM us directly. No pressure either way.

Rooted Studio operates pan-India. The audit is delivered digitally — you can be based anywhere from Tier 1 metros to Tier 3 cities. We've designed the framework specifically with the Indian D2C ecosystem in mind, including regional and language considerations relevant to brands selling beyond just metro audiences.

Yes. If the audit doesn't surface anything you find genuinely useful or actionable, write to hello@rootedstudio.in within 7 days and we'll refund the ₹500 — no questions, no forms, no friction. The audit is meant to be useful or it isn't worth your ₹500.

Rooted Studio is in its founding period. ₹500 is launch pricing for early adopters, available until 21 May 2026. After that, audits move to the regular price of ₹1,500. Founders who take the audit at ₹500 are also helping shape the framework — feedback in the first cohort directly influences future audit improvements.

Two things make it specific. First, the framework is built on 14 years of in-house brand experience — not borrowed from online MBA frameworks. Second, the audit is calibrated for Indian D2C realities: pricing psychology in INR, regional segmentation, MSME constraints, GST and unit economics typical of homegrown brands. A generic AI tool gives you American playbooks. This gives you Indian ones.